How Irish Brands Are Winning with Moving Pictures

By 2026, video isn’t just part of a digital strategy — it is the strategy. From SMEs in Cork to multinationals in Dublin, Irish brands are leveraging video to build deeper connections, improve conversions, and stand out in an increasingly attention-scarce world.

Here’s what’s shaping the video landscape in 2026 — and how your business can ride the wave.

🎯 1. Short-Form Video Takes the Crown

Short-form content — think 6–30 second videos — continues to dominate attention spans. Platforms like TikTok, Instagram Reels, YouTube Shorts and even LinkedIn Stories have doubled down on bite-sized formats that demand creativity and rapid impact.

What this means for Irish marketers:

• Create hook-first content that grabs attention in the first 2 seconds.

• Use fast captions and eye-catching visuals because many viewers watch without sound.

• Think series over single videos — audiences binge short episodes.

🤖 2. AI Video Tools = Creative Superpowers

Irish agencies and creators are using AI tools that:

• Generate scripts based on audience insights

• Add automated subtitles and translations

• Edit cuts based on engagement data

• Even create synthetic narrators and avatars

This tech drastically cuts production time and cost — levelling the playing field for small businesses.

📍 3. Localised Storytelling Wins Hearts

Authenticity is king — especially in Ireland where community and culture matter. Ads featuring local landmarks, Irish humour, real staff members, and customer testimonials are performing better than generic stock content.

🛍 Interactive & Shoppable Video Goes Mainstream

Video isn’t just to watch — it’s now to buy from. Interactive formats that allow viewers to click to purchase, explore products, or book services directly within the video are skyrocketing.

Platforms like Instagram and TikTok now make shoppable video a core part of the commerce experience — ideal for fashion, retail, hospitality, and service-based brands across Ireland.

📊 Data-Driven Creative

Gone are the days of “post and hope.” Smart marketers now use performance data — watch time, drop-off rates, conversion paths — not just to measure success, but to shape future videos.

A/B testing different hooks, visuals, and CTAs is now standard practice — guaranteeing better ROI.

🧠 6. Education-First Content Builds Trust

Irish audiences are flocking to video that teaches:

• “How it works”

• “What you need to know”

• “Step by step”

Educational video builds credibility and reduces friction in buying decisions — especially in tech, finance, B2B, and professional services.

📌 What This Means for Your Business

If you’re not prioritising video in 2026, you’re leaving attention — and revenue — on the table.

Start with:

• A content calendar focused on short-form video

• Data analysis to inform creative decisions

• A mix of educational, shoppable, and brand storytelling

Make video part of every channel — social, web, ads, email and physical screens (like your digital display)