Precision Performance & Emotional Storytelling
Toolfix
Services
The
Challenge.
The
Solution.
ZOMA took over the full management of Toolfix's Google Ads account, implementing a high-performance strategy focused on Return on Ad Spend (ROAS). We designed bespoke, high-conversion graphics for their adverts and continuously optimised their search and shopping funnels to ensure every euro spent was working at maximum efficiency.
To supplement the performance marketing, ZOMA's video team produced the "For The Builders Of Tomorrow" Christmas campaign — a poignant, multi-generational video following a young boy's journey to becoming a tradesman — designed to drive massive brand affinity and organic reach.
Toolfix, a major supplier of hardware and building supplies, needed to maintain their market-leading position while aggressively scaling their online revenue. The challenge was two-fold: they required a sophisticated, data-driven approach to Google Search and Shopping to capture high-intent buyers, and a creative strategy to build a deeper emotional connection with their community beyond just selling tools.
The
Results.
The long-term partnership has yielded industry-leading commercial results, with Toolfix achieving a staggering average Return on Ad Spend (ROAS) of 104x through ZOMA-managed Google Adverts. Simultaneously, the "For The Builders Of Tomorrow" video became a viral success, garnering over 195,700 views and proving that the ZOMA standard of storytelling, combined with surgical ad targeting, creates a dominant market presence.
