From Family Farm To Online Virality
Kieran's Family Butchers
Services
The
Challenge.
The
Solution.
ZOMA took a holistic approach to the Kieran's brand, bridging the gap between traditional craft and modern marketing. Our strategic execution covered:
Full Brand Identity: We designed a new, modern logo and comprehensive visual framework that now anchors their entire business.
Physical Brand Environment: We applied the ZOMA Standard to their physical shopfront, designing new external signage, internal wall graphics, custom-branded plastic bags, and professional label designs to ensure a premium customer experience from the moment they see the shop to the moment they open their purchase at home.
Story-Driven Social Media Strategy: ZOMA manages the daily growth of their digital community, fuelled by a series of six cinematic videos. These videos showcase the farm-to-table traceability of their Bord Bia approved family farm, focusing on the quiet, pre-dawn work and hand-made precision — from tying sausages to hand-cutting steaks — that defines their family legacy.
Kieran's Family Butchers is a well-established name in the Dundalk community, built on a foundation of trust, tradition, and superior quality. Despite their long-standing reputation, the brand required a complete visual modernisation to reflect their premium status and better connect with a new generation of shoppers. The challenge was to execute a full rebrand that honoured their family heritage while providing a fresh, high-impact presence across both physical and digital touchpoints.
The
Results.
The transformation has yielded incredible community engagement and business growth. Since ZOMA began managing the accounts, the social media presence has quadrupled in size, with new content regularly achieving high-impact engagement, including well over 150+ likes per post. By elevating the brand's visual storytelling, we have successfully positioned Kieran's Family Butchers as a local leader that blends generations of skill with a modern, relatable digital voice.
