Bringing To Life County Pride Through Bold Design
Grá Carlow
Services
The
Challenge.
The
Solution.
After successfully winning the competitive public tender for the project, ZOMA took the creative lead in designing a custom, high-energy brand identity from the ground up. We rejected quiet, institutional designs in favor of a vibrant, playful palette featuring striking pink paired with a vivid, modern orange.
At the center of the identity is a custom-designed, highly recognisable typographic logo. To weave the heritage of the county into the modern aesthetic, ZOMA created a bespoke, striking brand pattern. This intricate design beautifully integrates iconic Carlow landmarks such as its famous Dolmens, historic castles, and winding rivers, cleverly intertwined with custom hearts to tie back to the "Grá" (love) at the core of the brand.
To strengthen the local economy, Carlow County Council, Carlow Tourism, and the County Carlow Chamber united to launch "Grá Carlow", a major countywide "Shop Local" initiative. The challenge was to build a brand identity that went far beyond a standard public sector logo. It needed to be highly visible, connect deeply with the community, and drive active local spending while standing out in a crowded physical and digital retail environment.
The
Results.
The launch of Grá Carlow was a massive success, immediately capturing public attention and receiving national media coverage, including a prominent feature on RTÉ’s Morning Ireland. Unveiled to over 100 business and community leaders at Enterprise House, the brand has provided a strong, unified visual flag for Carlow's business community. By equipping local businesses with a bold, professional brand framework, ZOMA has helped foster genuine community pride and create an active, visually dominant buy-local movement.
