Luxury Tile Retail & E-commerce Transformation
Armatile
Services
The
Challenge.
The
Solution.
ZOMA led the comprehensive digital transformation of Armatile, focusing on a visual-first strategy that highlighted the tactile quality of their premium products. The solution was built on the Wix platform, utilising bespoke Velo logic to handle high-performance retail requirements.
Bespoke E-commerce Integration: We developed a tailored online store that allows Armatile to sell their premium ranges directly to the consumer, streamlining the path from inspiration to purchase.
High-End Visual Assets: Utilising our in-house photography and videography team, we produced a suite of high-definition assets designed to showcase the intricate textures and quality of the tiles.
Multi-Channel Marketing Strategy: Beyond the build, we implemented a robust Google Ads strategy, including highly targeted Search and Performance Max (PMAX) campaigns specifically engineered to drive high-intent traffic to both the website and the nationwide showroom locations.
Armatile is an award-winning, premium tile manufacturer and supplier with a reputation for design-led excellence and craftsmanship. With a nationwide network of showrooms across Ireland and the UK, they are a primary choice for both high-end residential projects and large-scale commercial developments. The objective was to take this heritage brand online with a digital flagship that matched the luxury experience of their physical showrooms. Armatile needed to bridge the gap between digital browsing and physical footfall, requiring a platform that could handle complex product catalogues, facilitate direct e-commerce sales, and act as a lead-generation engine for their showroom consultations.
The
Results.
The redesign has successfully positioned Armatile as a digital leader in the luxury interiors sector. By combining a sleek, professional aesthetic with a high-performance e-commerce backend, ZOMA delivered a platform that not only drives online revenue but also significantly increased physical footfall across their showrooms. The ongoing marketing management ensures that Armatile remains the first choice for architects, designers, and homeowners seeking premium tiling solutions.
