ToolFix
Precision Performance & Emotional Storytelling
Services
90x
Return from campaigns
104x
average Return on Ad Spend (ROAS) through ZOMA-managed Google Adverts
12M+
Impressions from campaigns
The
Challenge.
Toolfix, a major supplier of hardware and building supplies, needed to maintain their market-leading position while aggressively scaling their online revenue. The challenge was two-fold: they required a sophisticated, data-driven approach to Google Search and Shopping to capture high-intent buyers, and a creative strategy to build a deeper emotional connection with their community beyond just selling tools.
The
Solution.
ZOMA took over the full management of Toolfix's Google Ads account, implementing a high-performance strategy focused on "Return on Ad Spend" (ROAS). We designed bespoke, high-conversion graphics for their adverts and continuously optimised their search and shopping funnels to ensure every euro spent was working at maximum efficiency.
To supplement the performance marketing, ZOMA’s video team produced the “For The Builders Of Tomorrow” Christmas campaign, a poignant, multi-generational video following a young boy’s journey to becoming a tradesman, to drive massive brand affinity and organic reach.
The
Results.
The long-term partnership has yielded industry-leading commercial results, with Toolfix achieving an staggering average Return on Ad Spend (ROAS) of 104x through ZOMA-managed Google Adverts. Simultaneously, the "For The Builders Of Tomorrow" video became a viral success, garnering over 195,700 views and proving that the ZOMA standard of storytelling, combined with surgical ad targeting, creates a dominant market presence.
"Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs "Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs
Jane Doe
"Towards the end of 2024, WuXi Biologics approached ZOMA to assist in their Talent Acquisition Department with a crucial need: Producing high-quality photography and videography for a six-month-long LinkedIn recruiting advertising campaigns."
The
Results.
The long-term partnership has yielded industry-leading commercial results, with Toolfix achieving an staggering average Return on Ad Spend (ROAS) of 104x through ZOMA-managed Google Adverts. Simultaneously, the "For The Builders Of Tomorrow" video became a viral success, garnering over 195,700 views and proving that the ZOMA standard of storytelling, combined with surgical ad targeting, creates a dominant market presence.
"Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs "Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs
Jane Doe
"Towards the end of 2024, WuXi Biologics approached ZOMA to assist in their Talent Acquisition Department with a crucial need: Producing high-quality photography and videography for a six-month-long LinkedIn recruiting advertising campaigns."
Viatel
To excel in everything we do, consistently delivering what is best for our clients and earning growth through their success.
Viatel
To excel in everything we do, consistently delivering what is best for our clients and earning growth through their success.
