Web Design | Digital Marketing | Brand Development
Location: Dublin
Industry: Vehicle Leasing
Visit: VanBuddy.ie | NewVanBuddy.ie
The Brief
Van Buddy are Ireland’s leading van leasing company for used and new commercial vehicles. They are committed to finding a solution that fits their client’s direct needs at a price that works for their business. Van Buddy approached ZOMA in March 2020 looking to develop their online presence and brand awareness for their parent company "Van Buddy" but also to develop sub-brands for specific areas of their industry. ZOMA believed that ranking highly for "van leasing" on Google was very desirable in terms of lead generation for Van Buddy, but that developing a digital marketing strategy was important as CPC was low in this industry. A brand strategy would be developed for each sub brand to see how best to market these new brands in a competitive industry.
Our Approach
We developed an intensive SEO strategy to get Van Buddy ranking no.1 for Van Leasing on Google in Ireland. After 3 months we had Van Buddy no.1 on Google for van leasing and their lead generation reaching new heights. We developed a digital marketing strategy for Van Buddy, to continue ranking and generating leads by targeting keywords through Text Ads and retargeting with eye catching display ads. As leads flew in we setup Van Buddy on Hub Spot to store leads and to make it easier for their sales team to manage leads.
With the growth of Van Buddy, we were tasked with developing sub brands like Electric Buddy, Fridge Buddy, Big Buddy and New Van Buddy. These sub brands had a specific audience which made it easier for us to directly target their desired audience and increase conversions for their business. We developed all areas of the sub-brands everything from logo design to web design.
