Web Design | Branding
Location: Meath
Industry: Architecture
Visit: PaulMcMahon.ie
The Brief
Paul McMahon Designs are a multi award winning design & planning consultancy firm working nationwide to bring dream homes from concept to completion. With their unique and informed approach to each project they provide bespoke design solutions inspired by the context, site and a clear understanding of the clients brief and ambitions. They endeavour to create consistently bright, open and inspiring designs helping their clients realise the greatest potential for their space.
From our initial meeting with Paul, a bespoke logo design was required to represent the unique offering and concepts associated with his service, which would feed into his print media, website and brand identity. Clean, bright, use of symmetry, engaging projects graphics were all key elements that came from our brainstorming session.
Our Approach
From our first design and brainstorming session, our visual team got a clear understanding of what the brand wanted to portray from its logo, print and website design.
We developed different logo variations for the client in order for them to see how they wanted their brand to be portrayed - for example, a square logo can subtly communicate that your brand plays by the rules and won’t cut corners, while a circular logo typically feels friendlier and more engaging with the viewer. With a colour palette and logo design agreed we got to work in developing a brand pack including business cards, flyers, signage, vehicle wrapping etc.
For the website design we went with a clean, slick style - lots of white to emphasis the logo, projects and graphics of the brand's unique designs and offerings. It's easy to navigate from project to project and highlights the unique service offering of this agency - 4 stags of design - Initial Conceptual Design, Developed Design, Detailed Design, Construction.
