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Niall Breen Solicitors

Brand Development | Web Design | Print & Media

Location: Dundalk

Industry: Legal

The Brief

Niall Breen & Co. Solicitors located at the heart of Dundalk town, is an Irish full-service law firm serving international and domestic corporate and private clients. Niall approached ZOMA Brand Agency in July 2019 looking to develop a brand for his firm, one that showcased the firm's culture and ethos and one that had a lasting first impression on potential clients. We developed a brand strategy including logo development, brand bible, print pack and brochure website development

Our Approach

The first step for us was to conduct a ‘vision meeting’. During this, we helped Niall divine his brand. We say ‘divine’ rather than ‘create’ as most law firms already have an identity, a USP, culture, or an ethos that exists in some unspoken way. What we do is bring that out, brainstorm around it and then arrange it into a mission statement, a colour palette, a logo marque and a communication strategy. With the logo and colour palette agreed we developed a print pack including business cards, letterheads, notepads etc. to emphasis the brand in front of potential clients, existing clients and people within the law industry.

The next step was to develop a virtual shopfront i.e. a brochure website. The font selection and layout was very editorially inspired, looking to create a platform that was easy to digest, great to look at, inspiring and professional. We also integrated a language selector feature into the site due to the a range of different nationalities using the site.

A payment form system was integrated during the Covid-19 pandemic to allow clients to pay fees and bills online.

We also helped Niall Breen & Co. Solicitors secure the Trading Online Voucher Scheme from the Local Enterprise Office.

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