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Monaghan Hire


Location: Monaghan

Industry: Tool & Plant Sales and Hire

The Brief

Monaghan Hire is Ireland's leading retailers of Garden & Construction Equipment. They hire and sell machinery and products all over Ireland, The UK & Europe. Monaghan Hire & Sales approached ZOMA Brand Agency in June 2018, looking to take their business online and develop an e-commerce platform for all their garden and construction products. We straight away recommended the Shopify platform and the results have been amazing with Monaghan Hire now the leading online garden equipment store in Ireland.

Our Approach

Shopify is a complete e-commerce platform for building online stores., which you can use to sell via the web, mobile, online marketplaces, and social media. With their marketing integrations and built in CRM system it was the perfect platform for Monaghan Hire.

The first step was to developed the product catalogue for Monaghan Hire and product images. Once developed, we plugged all the products into a search focused e-commerce site where users would be drawn to the search bar to find exactly what they wanted. All collection pages were grouped by filters to easily navigate through products.

We also setup automated email and social retargeting for their site to create loyal customers and increased conversions.

ZOMA also helped Monaghan Hire secure the Business Retail Grant from Enterprise Ireland worth €50,000 and the Trading Online Voucher from the Local Enterprise Office.

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