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How you can get €2500 in funding from the Trading Online Voucher Scheme

ZOMA Brand Agency are registered with all the Local Enterprise Offices in Ireland and can help your business secure the Trading Online Voucher. We assist businesses with the application process and go through what they need in order to be approved. We have processed hundreds of applications for clients to date. Contact ZOMA today by emailing and we can help get the process started.

What is the Trading Online Voucher Scheme?

The TOVS is a funding initiative by the Local Enterprise Office under the Government’s National Digital Strategy. This government strategy is focused on getting more small businesses to sell their products and services online because online sales account for an ever-increasing percentage of sales across all industries. You can use the grant to improve your online sales and reach new markets

The Trading Online Voucher Scheme provides funding for up to €2,500 (50% of the investment, whichever is less) of your business’ investment in improving your online presence. Your business must fund 50% of the investment to be eligible. So, for example, if you are hiring an e-commerce agency to develop a new e-commerce website for your business and their quote is €4,000, your business would pay €2000 and the Local Enterprise Office would pay €2,000. If you are starting a smaller project at €500, then your business would pay €250 and the Local Enterprise Office would pay €250.

What are the Terms and Conditions of the Trading Online Voucher Scheme?

The Trading Online Voucher Scheme has terms and conditions that you should be aware of. Most importantly, the maximum value for the voucher is €2,500 or 50% of the eligible expense (exclusive of VAT). And you must get your TOVS application approved before you pay any developer or agency.

The full terms and conditions of the Trading Online Voucher Scheme are:

  • Vouchers will have a maximum value of €2,500 or 50% of eligible expenditure (exclusive of VAT), whichever is the lesser

  • Voucher approval must be gained before incurring any expense

  • Own (internal) labour is not considered an eligible expense

  • Only third-party costs will be considered

  • All third-party/supplier invoices must contain proper business details (e.g. tax and business registration details)

Who is Eligible for the Trading Online Voucher Scheme?

To be eligible for the Trading Online Voucher Scheme, your business must meet the following criteria:

  • Limited online trading presence (e.g. a website with no e-commerce functionality or no website whatsoever)

  • Less than 10 employees

  • Annual turnover of less than €2 million

  • Must be trading for at least 6 months

What Can I Use the Trading Online Voucher for?

You can use the Trading Online Voucher for one or more of the following:

  • IT, digital marketing, or digital strategy consultation

  • Development or upgrade of an e-commerce website

  • Implementation of online payment facilities or booking systems

  • Purchasing internet-related software e.g. subscriptions to low-cost online retail platform solutions

  • Purchasing online advertising

  • Development of an app

  • Development of a digital marketing strategy

  • Implementing a digital marketing strategy

  • Training/skills development specifically to establish and manage an online trading activity.


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