Shopify really is the gift that keeps on giving.
The release of Shopify Editions has given us an insight into the numerous capabilities the world’s largest eCommerce platform has been developing. As always, Shopify has pulled out all the stops when it comes to helping businesses connect to their consumers. With the launch of over 100 features and tools, there’s a lot to take in.
We’ve explored some of the latest features to come from the eCommerce platform in 2022.
The first step to getting sales- finding your customers. That’s where Shopify Audiences comes in. The audience app allows you to identify potential customers by providing a unique insight into purchase intent and identifying buyers who are looking for your products through the merchant centre. High-interest audiences can then be exported to ad platforms like Facebook, helping you increase your success there.
Why we love it:
Helps decrease conversion costs with enhanced top of funnel targeting
The algorithm improves over time to provide fresh audience data
Audiences can be used for look-a-like campaigns to drive more acquisition
Provision of dashboards and reports to show how your audiences impact your business
Customer data is secure
Next up is Shop Cash Rewards.
With research finding that 78% of consumers want a loyalty program that allows them to redeem their rewards more easily, this is definitely a winner in our eyes. Through Shop Cash, Shopify will give buyers Shop Cash rewards for their Shop Pay purchases. Shop Cash Boosts will allow businesses to create offers to gain new customers who are already using the Shop app.
Why we love it:
Buyers are rewarded and can use these rewards on the Shop app
Quicker conversions of first-time sales through new-buyer promotions.
Shop Cash is free—only pay for Boosted sales
Other ways to find more customers, without the mind field of navigating digital ads include:
Selling products directly on Twitter through Twitter Shopping
Using Shopify’s all-in-one creator management tool Dovetail to find new creators, build authentic communities, better manage relationships, and track affiliate sales
Using Linkpop’s free ‘link in bio’ tool to share everything you’ve created online.
Build shopping experiences into any platform using Marketplace Kit’s flexible and trusted APIs
What's next?
So, you’ve found the ideal customer set, how do you start to convert them?
Have no fear, Shopify has that covered too. Check out some of our favourite ways in which Shopify makes converting that much easier.
B2B on Shopify
It is now possible to run both sides of your business from one store. Shopify B2B provides the choice of a single online store for your direct and wholesale business, or a dedicated B2B store. Features include: store themes, net payment terms, discounts, and a streamlined checkout experience.
Why we love it:
Provides all essential wholesale features in one place
Allows Integration of your ERP through advanced APIs and partner integrations so all your business data flows easily to your admin
Easy management of your B2B customers, products, price lists, and inventory without manual entry
You can run your entire eCommerce business from one place with efficiency and ease
Shopify POS
Shopify Point of sales makes it easier than ever to sell in person without the trials of having to set up additional hardware. The soon to be released, all-new Shopify POS hardware with fully integrated payment processing will help brands with large retail teams that process a high volume of in-person transactions, accept card and contactless payments making sure customers are served efficiently from anywhere in the shop.
Why we love it:
The ability to set wholesale pricing and net terms
Customisable themes and discounts
The flexibility to sell from one storefront or use a dedicated store
Shopify Markets
Shopify Markets makes international selling much easier by helping you reach new geographic regions and optimising your business to drive global sales—all from one place in your Shopify admin. This feature allows users to drive up to 40% higher conversion rates in international regions by customising your storefront for each market to improve the buying experience for customers.
Why we love it:
Reach new markets and customers with just a few clicks
Increase sales through custom buying experiences for each market
Scale faster as you optimise your business across markets
Shop Pay Enhancements
We all fear the dreaded abandoned carts. Page load time, the number of steps required, having to re-enter details, the reasons for abandoning carts are multiple. With research showing that 69.57% of carts are abandoned, it’s a statistic all retailers want to drastically reduce. Shop Pay boosts conversion 1.91x higher on mobile by prefilling customers’ information. Shop Pay can lead to faster checkouts on your online store, in the Shop app, and is now available on Facebook, Instagram, and Google. Another incentive for customers to make it all the way to checkout.
Why we love it:
Increased mobile conversions
Helps customers reduce their carbon footprint
Earns repeat customers more effortlessly
Easy API integration
It doesn’t stop there, additional features to convert customers include:
Checkout Extensibility which allows for the addition of branding, loyalty programs, recommended products, and more
Discount Combinations allowing multiple discounts on the same order
The above are just some of the extensive list of features and tools Shopify have or are in the middle of launching. We’ll keep you updated on the rest. In the meantime, keep up to date with us by following us on social media or reaching out to us if we can be of any assistance with all things marketing.
Images sourced from: https://www.shopify.ie/editions/summer2022