Industry: Food & Hospitality
Coole Farm Salad Leaves are renowned for their amazing tasty leaves, bursting with flavour. With no website to back up their brand Coole Farm contacted ZOMA in December 2020. Straight away we agreed that their new website needed to burst with flavour (like their leaves) and eye-catching imagery to showcase their wonderful product to customers and retail stores. The key to a good food website — whether it’s a recipe blog, a restaurant website or selling a product— is photography. With a portfolio of images gathered we got to work developing one of our favourite brochure sites to date.
A good food website design don’t need to be ornamental— it can be simple and straightforward in order to let the food photography shine. We used white backgrounds throughout to make images jump out from the screen to the user. Lots of colour bursting out at you contrasted lovely by the white backgrounds. Our pale colour palette, and shades of green was consistent with their brand identity - salad, healthy, nature theme.
Through an interactive map we showcased where you can find Coole Farm products across the country. Overall we achieved a fresh, clean site that feels honest and dependable by incorporating bright backgrounds and friendly imagery.