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Blue Sky

Brand Development | Web Design | Digital Marketing

Location: Dundalk

Industry: Insurance & Property

The Brief

The Blue Sky Group consists of Blue Sky Property, Blue Sky Insurance, Blue Sky Mortgages and Blue Sky Financial. Blue Sky Property are one of the North East's leading property and estate agents with Blue Sky Insurance being the leading provider of business insurance in Ireland. ZOMA have worked with the Blue Sky Group since our very early days back in 2017 and alongside Blue Sky we have taken them (and ourselves) to new heights and success. We developed individual sites for each brands and marketing strategies for each brand also. In 2020, the property website was the highest ranked site for "property" and "auctioneers" in the North East and the insurance site seeing a lead generation growth of 16% compared to 2019 even with a global pandemic.

Our Approach

Lets split this to make it easy to follow.

Blue Sky Property - The first project we were commissioned for by Blue Sky. We developed an interactive brochure site on the Squarespace platform for Blue Sky with a content management system that fed all properties into the site. We setup an RSS feed for subscribers to receive alerts of new properties posted. Blue Sky Property's rise in the property industry has seen them establish themselves as one of the leading property and estate agents in the North East with their website ranked highest for property in their locality.

Blue Sky Insurance - In 2018, Blue Sky saw an opportunity open up in the insurance market, in the area of Business Insurance. ZOMA developed a lead generation styled website for Blue Sky Insurance on the Wix platform with multiple form fields, landing pages for ads and a back-end CRM system (Wix Ascend) to manage all leads and submissions. We developed a digital marketing strategy focused on text ads and retargeting and with thousands of leads collected each year, Blue Sky Insurance have established themselves as the leading provider of business insurance in Ireland.

Blue Sky Mortgages - A trade-off from their property website we developed a landing page website for Blue Sky Mortgages which includes a mortgage calculator where users can calculate mortgage repayments based off current market mortgage rates.

Blue Sky Financial - In the winter of 2020, ZOMA launched a redesign of the Blue Sky Financial site on the Wix Platform, with a similar lead generation style site to that of the Blue Sky Insurance website.

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