2020 is the year that forever changed the adoption of eCommerce. As physical stores have closed for an unknown period of time, digitalization became a way out and fair to say vital for almost every retailer. Visual e-commerce, a combination of augmented reality (AR) and 3D rendering will further improve the user experience, accelerating the use and benefits of digital commerce.
One area of technology that is shaping e-commerce today and one of the most interesting areas of innovation is the product visualization. The use of 3D and augmented reality for e-commerce might have a huge impact on customer shopping experience which is nowadays one of the highest priorities for retailers.
Let’s compare two companies that sell similar products online. One of them has static images and a text description, the other one has an interactive 3D model as well as a WebAR feature which allows customers to experience their products safely at home.
Which one do you think is winning at selling more, increasing customer engagement, and reducing product returns? You probably guessed right.
Here are some research regarding the impact of visual commerce:
Image influence: 83% of shoppers point to product images as the most influential factor in their purchasing decision.
Order value: increases by 20%.
Increased shopper engagement and trust: 3D images boost customer engagement 66 percent over traditional 2D images.
Increased conversions: Actual purchases can rise 40 percent when a brand adds 3D images, thanks to increased trust and increased customer certainty about what they’re seeing.
Decreased returns. 3D images can reduce returns of online purchases by 35 percent, again thanks to the amount of information these images provide.
In the wake of COVID-19, in which retailers worldwide shut down for months, retailers using AR are enjoying a 19% spike in customer engagement, according to data from Vertebrae, and the customer conversion rate increases by 90% for customers engaging with AR versus those that don’t.
And yet if it’s still not convincing enough, according to Google, the engagement rate of 3D ads is 3x higher compared to standard display or rich media ads and leads to higher lifts in brand equity data points like purchase intent (6.9x) and brand favorability (4.7x).
However, while it’s relatively easy to produce and implement 3D & AR to your website, it’s still very important to track performance using metrics that capture engagement and interaction as well as manage deployment strategically to meet changing consumer expectations.
In conclusion, it’s a challenging time for retail but technology can prove to be a lifeline and that’s the case when it comes to 3D and Augmented Reality.
About Sayduck and why we partnered with them!
Sayduck is a 3D and Augmented Reality visualisation platform, with the company located in Helsinki, Finland.
Through our research of 3D & AR system providers we felt Sayduck were the perfect fit for ZOMA. Their innovative solutions allows anyone to fully engage with your store products in 3D and Augmented Reality. Their team and support have been first class since day 1 and like us they are a Shopify Partner, which means they understand the importance of e-commerce for businesses. In 2020, Sayduck Platform has been nominated in the Auggie Awards 2020 for the Best Enterprise Solution and the Best Creator & Authoring Tool!
We are delighted to be their only and first Irish Partner and look forward to working with them and using their platform to provide AR & 3D solutions to our clients.
If you're interested in Sayduck and how the platform works you can check out their case studies page here.
Interested in AR & 3D for your store or business?
Great. You're showing your innovation and desire to succeed online. Talk to ZOMA today and we can discuss how to take your business to the new age of e-commerce with AR & 3D product portfolios and displays. Email us hello@zoma.ie or call us (042) 939 7920.
