Grá Carlow
Bringing To Life County Pride Through Bold Design
Services
205%
growth in their social media in just three months
205%
growth in their social media in just three months
205%
growth in their social media in just three months
The
Challenge.
To strengthen the local economy, Carlow County Council, Carlow Tourism, and the County Carlow Chamber united to launch "Grá Carlow", a major countywide "Shop Local" initiative. The challenge was to build a brand identity that went far beyond a standard public sector logo. It needed to be highly visible, connect deeply with the community, and drive active local spending while standing out in a crowded physical and digital retail environment.
The
Solution.
After successfully winning the competitive public tender for the project, ZOMA took the creative lead in designing a custom, high-energy brand identity from the ground up. We rejected quiet, institutional designs in favor of a vibrant, playful palette featuring striking pink paired with a vivid, modern orange.
To support their physical presence, ZOMA produced all print materials for industry events, including brochures, pull-up banners, and large-scale exhibition displays. Finally, our production team executed multiple content shoots across Ireland to showcase their installations, which fueled a ZOMA-managed social media strategy designed to drive massive brand awareness.
The
Results.
The launch of Grá Carlow was a massive success, immediately capturing public attention and receiving national media coverage, including a prominent feature on RTÉ’s Morning Ireland. Unveiled to over 100 business and community leaders at Enterprise House, the brand has provided a strong, unified visual flag for Carlow's business community. By equipping local businesses with a bold, professional brand framework, ZOMA has helped foster genuine community pride and create an active, visually dominant buy-local movement.
"Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs "Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs
Jane Doe
"Towards the end of 2024, WuXi Biologics approached ZOMA to assist in their Talent Acquisition Department with a crucial need: Producing high-quality photography and videography for a six-month-long LinkedIn recruiting advertising campaigns."
The
Results.
The partnership has completely revitalised Broderick Bros’ digital marketing presence. By providing a unified brand voice across web, print, and digital channels, ZOMA helped grow their social media following by a staggering 205% in just three months. The flexible, polished sales materials and the new high-performance website have significantly streamlined their sales cycle, reinforcing their position as the definitive market leader in the Irish foodservice industry.
"Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs "Design is not just what it looks like and feels like. Design is how it works" - Steve Jobs
Jane Doe
"Towards the end of 2024, WuXi Biologics approached ZOMA to assist in their Talent Acquisition Department with a crucial need: Producing high-quality photography and videography for a six-month-long LinkedIn recruiting advertising campaigns."
Viatel
To excel in everything we do, consistently delivering what is best for our clients and earning growth through their success.
Viatel
To excel in everything we do, consistently delivering what is best for our clients and earning growth through their success.
