Client:
WuXi Biologics & Vaccines
Project:
Employer Branding Strategy
Category:
Strategy
Having a reputable employer brand is a must for an organisation's strategy because it helps companies recruit better candidates. ZOMA worked alongside Global TA and Marketing to develop an employer branding strategy which consisted of career microsite development, content creation, employee testimonials and a social and search distribution plan and implementation for both brand identities - WuXi Biologics and WuXi Vaccines.
LinkedIn found a 43% decrease in cost per hire for businesses with a strong employer brand.
With multiple careers areas, developing a bank of content to activate campaigns was crucial to campaign success and to achieve KPIs.
The dedication, commitment and attention to detail displayed by design agency, ZOMA, was truly pleasing and it provided a level of comfort that was necessary when undertaking a large scale project like this one.
SANDOVAL DE ALMEIDA, HEAD OF TA, WUXI BIOLOGICS
