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WuXi Biologics

Having a reputable employer brand is a must for an organisation's strategy because it helps companies recruit better candidates.

ZOMA worked alongside Global TA and Marketing to develop an employer branding strategy which consisted of career microsite development, content creation, employee testimonials and a social and search distribution plan and implementation for both brand identities - WuXi Biologics and WuXi Vaccines.

With multiple careers areas, developing a bank of content to activate campaigns was crucial to campaign success and to achieve KPIs.

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