Scenic Seafood Trail Digital Showcase
Sea Louth
Services
The
Challenge.
The
Solution.
ZOMA developed a classic white web design that prioritises clean navigation and emotional visual impact, utilising the project's high-quality photography and video content against a slick white background with bold headline fonts.
A central feature of the approach was the development of a custom interactive map for both desktop and mobile, mirroring the design of the physical trail passports and brochures through the use of animations, icons, and anchors to highlight scenic spots, restaurants, and producers. To ensure a cohesive brand narrative, ZOMA also produced a suite of website graphics including main banner images and digital representations of the physical passports that highlighted the trail's unique offering.
Louth County Council commissioned ZOMA to support the launch of Sea Louth — a brand-new scenic seafood trail covering the entire 70km coastline of County Louth, from Drogheda to Omeath. The objective was to create a digital flagship that captured the best of the region's spectacular scenery and its finest local seafood producers. The project required a platform that was both a high-impact promotional tool and a functional utility for domestic and international staycationers.
The
Results.
The Sea Louth website stands as a premier example of regional tourism marketing. By balancing a professional, clean aesthetic with deep interactive functionality, ZOMA provided Louth County Council with a digital asset that effectively highlights Louth as a must-visit seafood destination. The platform successfully bridges the gap between digital discovery and the physical trail, encouraging users to get their passports stamped and experience the North East of Ireland's coastal offerings.
