Blue Sky Insurance

The back-end CRM system of the Wix platform - Wix Ascend manages all leads, submissions and automations. Google Ads increasing the amount of leads is one important feature of the strategy.

As a growth partner of Blue Sky, we saw an opportunity for this brand to develop market share in the insurance market, particularly in the area of business insurance. ZOMA developed a brand and subsequent site for Blue Sky Insurance. We developed and implemented a digital marketing strategy focusing on search engine marketing and retargeting with Google Ads using Search and PMAX campaigns in the strategy. The results have been amazing with thousands of leads collected each year and with Blue Sky Insurance establishing their brand as one of the leading providers of business insurance in Ireland.