It has been clear for a while now that social commerce is the future of selling online. Facebook and Instagram already provide businesses with the tools they need meaning customers can, in many cases, make a purchase directly on the app itself. Now, TikTok is getting involved by partnering with Shopify, the world's leading ecommerce platform.
New Partnership for TikTok
For businesses and marketers, the aim is to be active wherever consumers are present. Over the last 12-18 months, that has been TikTok and, as a result, businesses have followed and for many it has proven to be a great success!
Now, the rising social media platform has teamed up with Shopify to help businesses ‘create and run campaigns’ on the engaging platform.
It’s expected that users will create, manage, and optimise their advertising campaigns directly from their Shopify dashboard. Rather than running everything from the TikTok For Business Ads Manager, most of the same features are available through this app on Shopify. Therefore, we don’t need several tabs open throughout the day because everything is accessible through Shopify alone.
Why Advertise on TikTok?
With all this discussion around TikTok, why should you consider advertising on this social media platform in the first place?
Audience Size
TikTok has gone from absolutely nothing in 2019 to an app boasting 80 million active monthly users in the United States alone. Businesses targeting a younger demographic can benefit from the fact that six in ten users are between 16 and 24 years of age.
Engagement
Most users open the app at least twice per day
Even those with a tiny following can go viral
As one of Ireland's leading Shopify partners we are delighted to hear about the partnership between Shopify and TikTok which will only further the strength and power of the ecommerce platform.
