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How Shopify Can Enhance Your Customer Relationships

So you’ve found and gathered your ideal customer list and managed to increase your conversions, but how do you retain those customers, build solid relationships with them and tell your story in a way that’s truly unique to your brand? Sounds like a lot right? Luckily Shopify has multiple features that can help you do all of the above.

We’re all about brand building in ZOMA so let's take a look at those features first.

Hydrogen + Oxygen

Essentials for life and now essentials for eCommerce success, Hydrogen’s react-based framework allows you to fast track your build. Following this, the global hosting platform allows you to deploy it for free. This allows for accelerated commerce development with pre-built components, hooks and utilities that make working with the storefront API seamless.

Why we love it:

  • Works with the tools and integrations you prefer

  • It’s optimised for performance

  • Hosting is included as part of your Shopify plan

Check out Allbird’s success using Hydrogen and Oxygen

Tokengated Commerce

This allows you to connect with your fans and drive sales by allowing token holders to have exclusive access to your merchandise, experiences and more. you can incentivise different communities and keep them wanting more and invite and engage new audiences when you collaborate with other creators on a viral moment.

Why we love it:

  • Followers can connect crypto wallets to your store

  • The ability to recognise and reward loyal fans

  • It’s the ideal way to build communities and collaborations

Updates to Editor and Themes

We love Shopify themes for making customised website design that bit easier. The great news is that they’ve released 8 new free themes and 10 new premium themes designed for conversion and offering new ways to customise your storefront.

Why we love it:

  • More themes and editing options- what’s not to love?

  • Easily customisable free themes make editing easy for absolutely everyone

  • Preview inspector allows you to reorder, hide or delete sections and blocks directly from your preview window.


Metafields allow customisation of both functionality and appearance of your Shopify store. Specialised information that isn't usually captured in the Shopify admin can now be saved. Examples include colour swatches, product launch dates and related products. New products and features include: Metafields lists, Metafields in Customer Segmentation, and Metafields on more resources.

Why we love it:

  • Metafields can be used for internal tracking, or to display specialised information on your online store in a variety of ways.

  • You can bring your customers even more accurate information to enhance their shopping experience.

With your brand image taken care of, the next step is making sure your customers remain loyal, that means relationship building. Below are Shopify tools to help foster those relationships.

ShopifyQL Notebooks

ShopifyQL Notebooks is a new way for merchants to explore, visualise, and analyse shop data to inform business decisions. It enables users to craft their own data story using a query language that understands commerce. ShopifyQL Notebooks comes with built-in commerce context, so generating insights from data is simpler and faster. The best part- you don’t need a data analyst to decipher it.

Why we love it:

  • Notebooks allow you to combine data from multiple business domains so you can get an overall view of your business

  • You don’t need to be a coder to use it

  • Notebooks presents data in an interface that is flexible, guided and easy-to-use.

Customer Engagement Tools

Email, chat, marketing automations, and segmentation are all available on Shopify. These features allow you to build powerful campaigns that represent your brand and foster stronger relationships with your customers through 24/7 chat. Soon, users will be able to grow their customer lists and capture important customer data with the ability to put forms on every page.

Why we love it:

  • The customer segmentation feature lets every business owner easily group their customers based on a wide range of attributes and behaviour

  • Any time a customer meets criteria in one of your saved segments, they'll be added instantly and if a customer no longer fits the criteria, they'll be automatically removed

Two other features we have to mention are the Shop App and Customer Re-engagement features:

Customising your Shop Store and getting featured in curated collections in the home feed of the Shop app is the ideal way for building brand loyalty through richer shopping experiences. New products and features include: Shop Stores and Collections.

With attention spans becoming increasingly shorter, Shopify has introduced a variety of features to re-engage your customers. New products and features include: Post-purchase offers, Shop Favourites, and Search.

The above are just some of the ways Shopify can help you present your brand and nurture your customers. If you need more help in that area, that’s what we’re here for.

In the meantime, keep up to date with us by following us on social media or reaching out to us if we can be of any assistance with all things marketing.

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