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E-Commerce | Digital Marketing | Graphic Design

Location: Dundalk

Industry: Medical Supplies


The Brief

Dentech is an independent, dental equipment supply and service company, with offices in Dundalk and Newry. Dentech deliver quality products, competitively priced to dental practices and dental dealers throughout the world. They are members of the Irish Dental Trade Association which represents and supports manufacturers and suppliers of dental products, services and technologies. In May 2019, Dentech currently operating with a brochure website, approached ZOMA looking to develop their brand and sales online. With a growing reputation in the dental equipment industry it was imperative for Dentech to be represented in the same professional manner online. With this in mind, using Shopify - the leading e-commerce platform in the world was a "no-brainer".

Our Approach

We sat down with Rory and drew up a design for the site, looking at competitor websites, and websites that style and layout wise, were very appealing and could be transferred to suit the brand of Dentech. As Dentech operate within the medical industry we agreed on a color palette that represented both the health and medical industry. We recommended the Showtime Theme on Shopify, as it's a highly flexible theme with a fully-customisable homepage layout, with many content blocks to choose from. More importantly, it comes with a highly-flexible navigation menu and filtering system which makes it easy for users to find their desired collection or product. With a fully customizable homepage we developed graphics that would make Dentech's product collection stand out of the solid white background.

Once live with the site we developed a digital marketing strategy for Dentech focused around Google Adwords, Retargeting and Automated Email Campaigns.

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