Influencer Marketing & PR
Influencers have tremendous power on social media and when you collaborate with them, they can be highly effective brand ambassadors for you. They can craft fresh and attention-worthy content around your product to engage with your target audience. Mix this into an effective PR strategy and you're on to a winner.
Shoppers get inspiration from the real-life personalities they follow online.
It’s no wonder then that 72% of marketers agree that the quality of customers from influencer marketing is better than any other channel.
Our old website used to crash and not work, when we had high traffic volume from TV apperances, using influencers etc. Now, thanks to switching to Shopify and with ZOMA as our growth partner, we have no issues with our site and we've developed into the leading accessories boutique online. We recently won an award at the eCommerce awards which highlights how far we've come online thanks to ZOMA and their dedication to growing our business.
JANE BYRNE, STORE MANAGER, MEMORIES BOUTIQUE