About the Role
Google Ads specialists are responsible for managing and optimising Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, shopping ads and other elements of a company’s online marketing strategy. Google Ads specialists must be well-versed in digital marketing best practices. They need to know how to create compelling ads that will catch the attention of potential customers while also driving conversions.
What's involved in this role?
• Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
• Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
• Monitoring competitor activity in order to identify any new strategies that may affect business goals
• Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
• Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
• Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness
• Creating reports detailing campaign results and making recommendations for future campaigns
• Analyzing customer data to identify potential customers who may be interested in the company’s products or services
• Collaborating with other team members to develop strategies to improve website traffic and sales.
About ZOMA
Discover ZOMA, an award-winning agency, with a team of creative experts specialising in taking ambitious brands to new heights. Our unique approach to work-life balance, helps our team flex their creative muscles which results in distinctive brands and ideas. From our creative base, you will find us actively developing brands through web design, branding, marketing and content creation.
We have a huge portfolio of clients from SME’s to MNC’s across a range of industries, which means every day you experience a new challenge, project and opportunity.
Every story we tell, every brand we build, and every interaction we create must not only look exquisite but has to feel and function exquisitely, too.
If you’d like to learn from some of Ireland’s top talent, have a strong work ethic, love being active and are truly passionate about your work, ZOMA is the agency where you have the opportunity to develop and grow.
Requirements
Experience essential.
Knowledge of Google Tag Manager, Google Search Console, Google Analytics, Google Merchant Centre