Transforming a service led business into a global food services provider.
How do you capture the quality and scale of a brand in the digital world?
KSG is a specialist restaurant and food services company with a mission of delivering excellence in food and service to enhance the daily culinary experiences of their customers.They are a dynamic, flexible and vibrant organisation and they deliver restaurant, café and hospitality services in 120 locations across Ireland. The company serves 13 million meals per year and they employ 1,350 skilled people across their business. Through working with brands like Microsoft, United Drug, KPMG, Accenture, and organisations like UCC, The Mater Private and UCD, KSG wanted to develop an online presence to match their status in the food and hospitality industry.
With this in mind, KSG approached ZOMA to design and develop a modern and vibrant industry leading platform that would help them stand out from their competitors and showcase the scale of their operations.
Accurately representing the high standards of the KSG brand.
Our priority for KSG’s website was to showcase their content in a contemporary and innovative style to suit their brand. We started by identifying key personas and mapping user journeys to create a new site architecture, delivering a streamlined user experience with a modern user interface. Our digital team built the site in Wix for a responsively driven experience that works seamlessly across mobile, tablet and desktop.
In working alongside KSG’s business development manager we developed content for the new site design which would allow for incorporation of full width video banners, cutting edge parallax animations, grid style systems and a dark colour palette with contrasting whites to modernise this brand.