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Memories Boutique

Transformative web design and development to seriously enhance eCommerce transactions

Challenge.

How do you develop a contemporary eCommerce website that attracts and sells?

Based in the picturesque village of Carlingford, Memories Boutique is home to an array of gifts, footwear, clothing and accessories for all occasions. With constantly updated stock to suit the season and current trends, Memories is a one stop shop for accessory lovers looking for something chic and  unique.

 

With constant issues and crashes on their Wordpress site, Memories contacted ZOMA in late 2020 and commissioned us to create a new e-commerce site for them. 

 

They wanted a platform that was reliable and easy to use and manage, but also one that also created a contemporary brand look that was in keeping with the current online fashion market. Our answer right away was the Shopify platform which allows merchants to add their own shop front, then manage and sell their products within the site.

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Solution.

Selling on Shopify for ease and accessibility.

The Shopify eCommerce platform gives merchants complete control of their shop front, being able to add product ranges, categories and sale items among other features. In speaking with Memories, we felt the best theme for them was to create a brand look that was in keeping with the current online fashion market, but also had a global feel. The obvious answer was the Warehouse theme. The Memories site includes multiple filtering layer options and intuitive navigation between both brands and categories of product. It creates a seamless journey to checkout for the user. 

 

We also set up marketing automations for Memories Carlingford including abandoned cart recovery, email automation and retargeting automations.

In addition we implemented an extensive marketing strategy including Email, SEM and SMM for a 6 month period and the first 3 months to date have produced some amazing results compared to the previous period.

Results.

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+45% increase in Online Sales

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+49% increase in Search Sales

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The ZOMA Touch.

Memories focus on all aspects of style and we wanted to make sure that their advertising was equally stylish!

Ahead of their pre-Christmas sale day, we created some simple vinyl graphics and a unique poster concept to give their shop that extra edge.

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More.

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