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The Rug Loft
Making the transformation to the world of eCommerce using Shopify
Challenge.
How do you transition a successful brick & mortar business to the world of eCommerce?
The Rug Loft at Franks Carpets & Interiors is a successful family run business selling rugs and floor coverings from their large showroom in Dundalk, Ireland. The Rug Loft approached ZOMA to help develop their independent rug brand and to create their own identity separate to the Frank’s Carpets & Interiors brand. They also required assistance with the transition of bringing their business online to showcase their vast range of products and reach more customers through an eCommerce platform.
A secondary goal was to increase footfall in the store.
Solution.
Developing an online market leader.
Our team was confident that Shopify was the best e-commerce platform for The Rug Loft and our decision was merited, as within a year, the company was established as Ireland's leading online rug store. Shopify’s vast capabilities would allow us to provide The Rug Loft with a USP. We decided to give the company a competitive edge by providing customers with ‘View in Room’ features.
With a large product catalogue and a range of styles, colours and price ranges we recommended the Warehouse theme, a Shopify theme purpose-built for large inventory, high-volume stores. This theme was particularly suitable as it is packed with a great range of features like predictive search, subscription popups, and the ability to display the product quantity in stock.
Following the completion of the site, we developed a digital marketing strategy focusing on Google Ads (Text, Video & Display), Retargeting Ads, Social Media Ads and Automated Email Campaigns.
ZOMA also helped The Rug Loft secure the Business Retail Grant from Enterprise Ireland worth €50,000 and the Trading Online Voucher and Trading Online Voucher top-up from the Local Enterprise Office.
Results.
+320% increase in Online Sales
+110% increase in Store Traffic
+270% Increase in Returning Customer Rate
The ZOMA Touch.
To provide The Rug Loft with that additional edge against their competitors, we decided to incorporate an AR feature into their eCommerce site.
The AR feature is the perfect way for customers to visualise how a rug will look,feel and fit in their home without having to go anywhere. Now that is bringing customer service to the next level!
